We celebrated the pre-launch of Rock Paper Show, a book we designed in collaboration with Soundscreen Design and the American Poster Institute, at the Flatstock festival at South by Southwest this past weekend.

Rock Paper Show is a history of the Flatstock festival, featuring interviews and essays by artists, collectors and bands, and a compilation of the posters created for the first 20 Flatstocks. The deluxe edition features 20 original limited edition prints created for the book by prominent poster-makers from the festival. It was truly a pleasure to meet all of the wonderful folks from Flatstock and the API, and see this long-running project finally come into fruition.

Below, some photos from Soundscreen’s booth at Flatstock and a few sneak peeks of the new book. The book will be officially released in June, so stay tuned for more events this spring.

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Above: Kittens and Cats written by Michael Joseph with photographs by Hedda Walther. Published in 1936 by Whitman Publishing Company.

A few weeks ago my friend Peter gave me this old and fragile book he bought at a yard sale library sale in Ames, Iowa. Some of the pages have been ripped out, but there are 32 remaining black and white photographs of cats which are captioned with an imaginary inner-monologue.

“What was that noise?”
“This is my favorite corner.”

This is clearly the world’s first known LOLCat.